The Prodigal Sons

Posted on July 2nd, 2020 by Matthew

The Prodigal Sons Logo

Project Brief

The Prodigal sons is a spiritual men’s group that required a logo for their new mission. The logo was to reflect the sense of journeying together and overcoming obstacles.

Process

Initial process began with drawing up sketches on paper of mountains, pathways and other images that I thought could portray the sense of journeying. I ended up creating a contrast between the image of a mountain up against the image of two individuals. The mountain is much bigger which is to represent the challenge of one facing an obstacle. Having two young men in the picture represents the sense of journeying together.

Technology

Adobe Illustrator, Adobe Photoshop

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Flip The Script

Posted on July 1st, 2020 by Matthew

Project Brief

Flip the Script is a rap battle league in South Africa who host rap battles between some of the best rappers in Cape Town. The battles are then filmed and put in production to be release on YouTube. My client wanted something simple and clean cut that could be used on all their digital media and print designs.

Process

The genius of this logo came together when I attempted to join the letters together. This became the reference point to creating something that was simple, clean cut and could be noticed from a distance.

Technology

Adobe Illustrator, Adobe Photoshop

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